When it comes to the use of internet for personal promotion and branding, one thing comes in mind. Content! Everybody has heard that content is king and since Web 2.0 standards made it easy for everyone to share, comment and interact in various ways, the experts started to create and propagate content. Many believe that the Web 3.0 is going to be based upon the synthesis of existing web data and the possibility to create new data. This is why successful self promotion nowadays is based upon two things. Expertise and Organized Data Flow.
But the key question remains. How should you promote expertise? As a service, or as a product? Or, if you want to follow some tested and successful paths, should you prefer the V-Service or the F-Product? What is this? Bare with me for a moment. Let’s start by looking at two opposed points of view!