Traditional SEO used to be based on two things. Proper formatting of the website content so that search engines could understand it, and online recommendations for the website, AKA links. The SEO game was rather easy for the SEO experts although it sounded Greek to anyone else (does that mean that Greek SEO experts had a significant advantage? :D). And then Google decided that SEO was not to be exploited by the experts anymore, and changed its algorithm in a way that the algorithm could now understand the human factor of the owner behind websites. Panda Updates, Penguin Update, EMD Update... What now?