Wow! Everything you need to know in order to be better than the 95% of the #Adwords marketers.
Pay some special attention to the most important evergreen advice about effective Google Adwords:
"The ability to measure impression share. Too often I see marketers running their budget across too many keywords only to see the dreaded “Limited By Budget” icon next to each campaign.
Identify your top producing keywords and apply a label that makes them easy to filter out. Start turning off lower performing keywords or move your top performers into their campaign until you get close to 100% impression share. Once you’ve capped out impression share on your top performing keywords, expand your budget and start finding some new top performers.