An Internet Marketing Blog...

When it comes to the use of internet for personal promotion and branding, one thing comes in mind. Content! Everybody has heard that content is king and since Web 2.0 standards made it easy for everyone to share, comment and interact in various ways, the experts started to create and propagate content. Many believe that the Web 3.0 is going to be based upon the synthesis of existing web data and the possibility to create new data. This is why successful self promotion nowadays is based upon two things. Expertise and Organized Data Flow.

But the key question remains. How should you promote expertise? As a service, or as a product? Or, if you want to follow some tested and successful paths, should you prefer the V-Service or the F-Product? What is this? Bare with me for a moment. Let’s start by looking at two opposed points of view!

Publish quality content through your blog. That's the way to the searchers' feeds!

There are some guys out there that watch their feed for interesting content in the area of their choice and your blog happens to be on that crowded feed. How do you stand out from the crowd? You have to rely on a good title. Or let me rephrase that. You don't just need a good title, you have to present the best title! Period! It would be a good advice to spend on the title as much time as you spend on the post itself. At least till you get used to excellent headlining...

So without further ado, here are the basic elements of a good title:

• Title is a promise! You have to promise something that defines the reader's ROI. Answer the What's in there for me in your title. Try to include one or more answers to the easy, quick, cheap, right, interesting or funny demands.
• Don't tell the whole story! "How to travel the world on 200$" is much better than "How to travel the world on 200$ using the www.ohtravelmytravel.com "change my ticket" section". Let yourself deliver your promise in your post!

How do you implement those basic title elements? Here are 10 tested title patterns that produce results over and over...

Since sharing appeared on the screen, the need for a dramatic cut in the submitted characters became of immense significance! The continuous social message bombing leaves no time for split attention and everybody nowadays seems to think:

- Don’t give me the whole story, just give me the title and I will decide if I will read further!

Especially the 140 available characters of the ultra successful Twitter have killed every long and descriptive URL in the Social Media Scene. The url shorteners are the new platforms that everybody uses nowadays, in order to obtain a short url. I present my 4 personal favorites, each for a different reason: