How do you detect the human response? It’s really simple. Bring a few, carefully selected, animals with you. A penguin and 25 panda bears will do the job.

Google’s empire was built on the perfection of the Google Search Engine. Fast, reliable, smart search results connecting many petabytes of information, is the concept behind the great success of the colorful information detector. If anyone wants to get found online, he sure has to find a way to enter the top search results.

Traditional SEO used to be based on two things. Proper formatting of the website content so that search engines could understand it, and online recommendations for the website, AKA links. The SEO game was rather easy for the SEO experts although it sounded Greek to anyone else (does that mean that Greek SEO experts had a significant advantage? :D). And then Google decided that SEO was not to be exploited by the experts anymore, and changed its algorithm in a way that the algorithm could now understand the human factor of the owner behind websites. Panda Updates, Penguin Update, EMD Update... What now?

Google Panda Updates
Image 1 - The Panda Update

Well, the fact is that SEO just got easier. It got easier for the good information brokers and harder for the bad ones. This in return yields significantly better search results to the Google user. How do you become a good information broker in the new search engine era? How do you pin your online business to the top? For starters, a good information broker has to deliver quality information. But if you are that good, how do you make the world listen? Learn to write essays!!!


Diversify heavily! Although writing for a book or a school essay is much different than writing for an online audience, the core concept of a good essay still applies. You have to diversify. People don’t want to get bored when reading and Google needs to understand that you are writing for people. When optimizing for a target keyword, stick to the following steps: